A website is a key component of biz dev for every business. It provides two fundamental functions. First, it may be a be a way for you to acquire new prospects. If your website appears in the priority listings in the search engines of your prospects, they may be able to find you when they are searching for your product or service.
There are many firms that claim to help you with your search engine optimization which could enhance the priority of your listings. If you hire a consulting firm, be sure that you get references and check them out. There are many companies who claim to be skilled in this area that may not be able to live up to their claims.
Second, your website acts as your brochure and informs your prospects about you and your services. It is common behavior for a prospect to go to your website prior to calling you. The more information you can provide, the greater the liklihood of a prospect reaching out to you.